Facebook targets business market with new Workplace app
Facebook has officially launched a new version of its social network designed for workplace collaboration. Workplace by Facebook is offered to businesses for a monthly fee per employee and provides a platform to exchange messages, conduct video calls, collaborate on documents and network with colleagues. It also comes with analytics to manage use and integrate with existing IT systems and will soon be expanded to allow collaboration outside the company, with customers and suppliers.

Facebook first started testing the application a year ago with customers and already over 1,000 businesses are using workplace. Users have created nearly 100,000 groups, and the top five countries using Workplace are India, the US, Norway, UK and France. These include companies such as Danone, Starbucks and, international nonprofits such as Oxfam, and the Government Technology Agency of Singapore. 

Workplace is offered initially under a three-month free trial. Pricing starts at USD 3 per month for up to 1,000 employees, dropping to USD 2 for the next 9,000 employees and USD 1 per month for any employees over 10,000.